With summer drawing to a close, nonprofit organizations face a critical time for connecting with their supporters as they prepare for their year-end campaigns. How you share your story in the months ahead can make a big difference in keeping your donors engaged and inspired this giving season. We recently spoke with Kristien McDonald, Senior Grant Writer at Pathway Group, where she spoke about a few ways you can refine your data and craft powerful client stories to show both the breadth and depth of your organization’s impact.

The Power of Numbers

When we talk about the “breadth” of impact, we’re referring to the big picture numbers—those impressive stats that show how far your reach extends. A good place to start would be the foundation of your impact report: dollars raised, volunteer hours logged, and the overall results of your initiatives. These numbers are more than just data; they’re a testament to your organization’s hard work and the difference you’re making. By taking the time to refine these figures now, you can present a clear, compelling story of your success over the last year that will resonate with your donors in the fall.

Bringing the Numbers to Life with Personal Stories

But numbers alone won’t tell the whole story! That’s where the “depth” of impact comes in—the personal stories of the individuals and communities you’ve helped. These stories breathe life into the data, making your impact feel tangible and relatable. Sharing the experiences of those who have directly benefited from your work helps donors see the difference their support is making. 

Start Early for a Strong Finish

Now is the perfect time to start gathering and refining your data and the stories you want to tell. By beginning early, you ensure that when the time comes, you have everything you need to present a well-rounded, compelling narrative that showcases both the scale of your impact and the personal stories behind it.

At the heart of impact reporting is the relationship you’re building with your donors. When you can clearly show how their contributions are making a difference—both through numbers and through stories—you build trust and inspire continued support.

If your organization has big fundraising goals on the horizon, we invite you to partner with us and experience the Pathway Group difference. Whether you need immediate support or are just getting started, together, we can chart a course for a successful future.